Iceman to Canton
Coors Light campaign for NFL coach Tom Flores’ Hall of Fame inclusion.
Creative Strategist, as part of AlmaDDB agency
The Challenge
Make the most of Coors Light’s local partnership with the Las Vegas Raiders to match its competitors’ well-funded, national NFL presence.
CAMPAIGN SUMMARY VIDEO
RESULTS
1.1 billion total impressions
Nearly doubled Coors Light’s 2020 national average ad recall, and tripled it among Latinos
75% increase in consideration among 21+ US beer drinkers
Not just because of the campaign, but still: Tom Flores’ 2021 induction into the Hall of Fame
Bronze at the 2021 WARC Global Effectiveness awards