Vicko For 15 campaign video
A fundraising video to help Victoria “Vicko” Alvarez run for Chicago city council (15th Ward)
Producer | Director | Editor
Collaborators: Gene Fojtik (cinematography), Rodrigo De Leon (Sound), Luis Nieves (PA)
CHALLENGE
Help Vicko, a first-time candidate, get her name out to potential like-minded supporters in and out of Chicago, in order to drive grass-roots donations to allow her to fund her campaign.
PROCESS
Ran in-depth interviews with Vicko to understand her campaign strategy, identifying her goal to contrast her holistic approach to public safety against her opponent’s punitive actions.
Accordingly, wrote a script based on Vicko’s website and her opponent’s Fox News appearances, where he bad-mouthed the ward
Embedded myself to Vicko’s door-knocking operation to scout her ward for filming locations while capturing some B-roll
Managed logistics and equipment rental, assembled a small team to help with cinematography, and ran a half-day formal shoot with Vicko and her staff.
Followed up with some additional informal B-roll capturing with Vicko as she campaigned.
Edited the footage, incorporated music from one of Vicko’s collaborators, sound designed and cleaned the sound in post
Performed minor animation, graphic, and captioning work.
Cut two different time-length versions, each versioned with English and Spanish captions.
RESULT
The campaign raised 50k in the two weeks after releasing the video on their social channels