Written Case Studies for Awards (Alma, 2018-2022)
Written entries Alma Agency’s award submissions
Copywriter
CHALLENGE
Capture the stories of our most successful advertising campaigns and cater them into interesting, digestible, powerful narratives catered to the judges of advertising effectiveness award shows in order to garner recognition for our agency.
Gather all strategy and creative work for the campaign, as well as any performance results from our clients. If not originally involved in the campaign, interview those who worked on it to get a sense of their thinking and what they loved most about the work. Review the award parameters and outline my research according to what’s most important for the judges. Write and rewrite the entry, then rewrite some more.
PROCESS
CASE STUDIES WRITTEN
HACER, McDonald’s — 2018 (Effies)
World Cup, McDonald’s —2018 (Effies and Jay Chiat)
Iceman to Canton, Coors Light—2021-22 (Effies, WARC Global Effectiveness)
CRM Buddy, Tobacco Free Florida — 2022 (Effies)
Example: Iceman to Canton WARC entry
RESULTS
5 Finalist entries and 2 winners (one Silver, one Gold for HACER) in the 2018 US Effies, the most ever for McDonald’s in our Agency
Bronze winner in the 2021 WARC Global Effectiveness award for Iceman to Canton — the first global effectiveness win for Alma